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Test. reporter: why would anyone want to walk outside in the bitter cold like this? we re doing it in the name of weight loss. we re going to get sick. reporter: we re trying thermal dieting. a new understanding of how cool temperatures can melt pounds. we are below freezing now, we can certainly feel it. what does that mean for us? how many extra calories are we burning because of this cold weather? we re burning at least 50% more calories. reporter: seem too good to be true? author tim ferriss says the body has to work overtime to overcome the cold. the body wants to maintain a balance. a homeostasis. if you make it cold it will do everything it can to get to 98.6. and it has to burn calories to do that. heat equals calories. what is going on in your body? there s actually a type of fat called brown adipose tissue, b.a.t. cold can trigger this b.a.t., ....