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Basetsana Kumalo hits back at beauty standards for older women The former Miss SA says the sooner we embrace our ages, the happier we will be. Image: Instagram/Basetsana Kumalo Media mogul Basetsana “Bassie” Kumalo has spoken out against the discrimination women face as they age. Taking to Instagram, the star said she has learnt to love growing older, despite society’s beauty standards often insisting younger is better. “Believe it or not, I enjoy growing older with each year. People are often taken aback when I openly say how old I am without flinching. I guess society has decided to frown upon ageing, and has prescribed what the ideal standards of beauty is,” said Bassie ....