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Joe Beatrice: Blending Up Success Joe Beatrice, founder of Barrell Craft Spirits, joined #TasteWithSpace on Feb. 19 to discuss blended American whiskey and how to make a blend that is greater than the sum of its parts. A little whiskey can make a big difference. That’s one lesson Joe Beatrice, founder of Whisky Advocate’s #TasteWithSpace on Instagram Live on Feb. 19. He was describing how Barrell Batch 025 came together in a 3,000-gallon batch but was almost derailed by a mere five gallons of wheated bourbon. “I’m always amazed by, when we’re blending, how one more ounce, gallon, pound of a bourbon will change the flavor of an entire blend. That was certainly the case [with this batch],” he told associate editor Ted Simmons, who hosted the session. “It was mind boggling how just one more gallon over the five made the whiskey flat, made the entire 3,000 gallons flat.” As a result, Beatrice emphasized, “we are very careful when we’re blendi ....