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Premium Australian retailer expands global offering as a pureplay retailer. Bardot, the Australian fashion label designed to transcend trends with more than one seasonal lifecycle in mind, has partnered with digital commerce consultancy Tryzens to support and enhance their digital commerce offerings. The partnership focuses on creating a pureplay presence for the brand while also launching localised, global sites to capitalise on their growing international presence, kicking off with the launch of Bardot Junior and a localised site for Bardot USA.
Since its inception in 1996, Bardot has developed a loyal customer base, and grown international presence, being stocked in retailers across the USA, UK, Asia and Europe. In 2004, Bardot Junior launched to a captive audience of shoppers and has since become its own independent brand, which required building out a new stand-alone digital flagship. Bardot selected Salesforce Commerce Cloud in 2017 to improve its customers ....