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The marketing tricks that have kept Barbie's brand alive for over 60 years

Rejected by the toy industry at first, Barbie is now one of America’s most trusted brands. “She” the 11.5 inch blonde doll, but also her brand persona generated worldwide sales of around US$1.5 billion (£1.3 billion) in 2022, and has a brand value of US$590 million. Barbie debuted on March 9, 1959… ....

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These marketing tricks have kept the Barbie brand alive for over 60 years

A branding expert explains how the controversial doll has gone from teenage reject to movie star. ....

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