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The lost and found purpose of Barbie

The lost and found purpose of Barbie. From PR Week ....

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Barbies that teach "empathy" in schools spark controversy in UK

Toy giant Mattel has been criticized for "stealth marketing" after giving away free Barbie and Ken dolls to 700 UK schools as part of a program to teach ....

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Barbie manufacturer Mattel criticized for giving free dolls to schools in a bid to teach social skills: 'Why should children be exposed to this type of…

Barbie manufacturer Mattel criticized for giving free dolls to schools in a bid to teach social skills: 'Why should children be exposed to this type of…
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As sales for Barbie expected to soar - fury as Mattel face allegations of reinforcing damaging gender stereotypes by giving away free dolls to schools

The toy maker was criticised for rolling out an initiative to teach empathy to schools across the UK, while sponsoring research showing that playing with dolls offers major benefits for child development ....

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