As first conceptualized in 1959 by American businesswoman Ruth Marianna Handler, the iconic Barbie doll has been a source of inspiration for generations of women.
Karuna SharmaMay 6, 2021, 10:00 IST
It reminds caregivers how doll play can change the world by helping kids develop more empathy and generosity The campaign is conceptualised by BBH LA.
It highlights how children playing with dolls can help develop more empathy and generosity in them at an early age.
We also look at how Barbie’s dolls have evolved over the years.Barbie has taken a step forward towards building an inclusive brand and creating a more equal world for young kids. It has launched a new ad that represents influential women of colour and women with disabilities.
A neuroscience study conducted by Cardiff University in October 2020 showed that when kids play with dolls it activates the part of the brain related to empathy. It also said that doll play can impact how kids will interact with others in the future. After all, it is only in childhood when you live in your own world and build castles of imagination. If this castle has diverse humans of all body sizes, shap