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This is important.
Greenwashing is, sadly, a sustainability buzzword you’re likely all too familiar with. Also known as ‘green sheen’, it’s a term bandied around the eco-sphere almost as often as plastic free, zero waste and, well, Greta Thunberg.
But, question: would you be able to confidently define it to a group of friends, and, more importantly, are you capable of spotting a brand, business or person actually doing it?
The answer is likely no – most people wouldn’t. One recent Good Housekeeping Institute poll found that more than 85% of readers didn’t know the meaning. Greenwashing, by definition, is meant to be subtle and deceptive, pulling the wool over your eyes when it comes to best eco-friendly practice. ....

Rio De Janeiro , Estado Do Rio , Ben Mead , Greta Thunberg , Jay Westerveld , Damian Soong , Good Housekeeping Institute , B Corporation Directory , B Corporation , Oxford English Dictionary , Rio De Janeiro Earth Summit , Oxford Dictionary , B Corp Form Nutrition , Fair Trade , Barbeline London , ரியோ டி ஜானிரோ , எஸ்டாடோ செய் ரியோ , பென் மீட் , டாமியன் சூங் , நல்ல வீட்டு பராமரிப்பு நிறுவனம் , ஆக்ஸ்ஃபர்ட் ஆங்கிலம் அகராதி , ரியோ டி ஜானிரோ பூமி உச்சிமாநாடு , ஆக்ஸ்ஃபர்ட் அகராதி , நியாயமான வர்த்தகம் ,