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MLB's new CMO on marketing strategy, All-Star Game plans

MLB's new CMO on marketing strategy, All-Star Game plans
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MLB Has Big Plans for Shohei Ohtani, a 'Once in a Century' Player – NBC Los Angeles


The Los Angeles Angels All-Star has dominated sports headlines this season, especially over the last few days, for both positive and controversial reasons. Ohtani is a starting pitcher, a ferocious hitter, and is being compared to the great Babe Ruth.
At MLB s All-Star break, Ohtani, 27, leads the league with 33 home runs, 70 RBI (third), and a .698 slugging percentage on top of a 4-1 record and 3.49 ERA. Ohtani was the headliner at Monday s Home Run Derby contest at Coors Field, named the American League starting pitcher in Tuesday s game, and bat leadoff when hitting. 
He appears to have the personality, the charisma and even the financial discipline to thrive in MLB. And Ohtani fits perfectly with the league s 2021 theme, Make it Major. It celebrates major moments for players on the field and brand activations away from it.   ....

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MLB Has Big Plans for Shohei Ohtani, a 'Once in a Century' Player – NBC10 Philadelphia

MLB Has Big Plans for Shohei Ohtani, a 'Once in a Century' Player – NBC10 Philadelphia
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