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Cultivating Excellence: Building Brands With Banyan Tree | By Kimberly Yoong – Hospitality Net


By Kimberly Yoong, Analyst, Capital Markets at Cushman & Wakefield Hospitality - Central & Eastern, South-Eastern Europe
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Brand building or icon creation is a long and laborious exercise that requires consistency and continuity - that is particularly important for the niche players, whether Banyan Tree in an unchosen space or Singapore in the world stage, because it allows the brand owner to punch above his weight to have an influence larger than an enterprise would have due to its size. - Ho Kwon Ping,
Asking Why.
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With increased connectivity, cheaper travel, and higher disposable incomes, travel and tourism had been one of the fastest-growing industries globally. Along with this growth came a proliferation of hotel brands, with the top 5 hotel companies by room count alone boasting a repertoire of almost 100 different brands, making it increasingly difficult to craft a truly distinctive brand. Now, sustain ....

Krung Thep Mahanakhon , Czech Republic , Comunidad Autonoma De Cataluna , Ho Kwon Ping , Banyan Tree Holdings , Banyan Tree Hotels , Intercontinental Hotel Group , Banyan Tree , Kwon Ping , Executive Chairman , Building Brands With Banyan Tree , Banyan Tree Lijiang , French Based Accor , செக் குடியரசு , காமுனிடட தன்னாட்சி டி கடலுள் , ஹோ க்குவொன் பிங் , ஆலமணி மரம் ஹோல்டிங்ஸ் , ஆலமணி மரம் ஹோட்டல் , கண்டம் ஹோட்டல் குழு , ஆலமணி மரம் , க்குவொன் பிங் , நிர்வாகி தலைவர் , கட்டிடம் பிராண்டுகள் உடன் ஆலமணி மரம் , பிரஞ்சு அடிப்படையிலானது அக்கோர் ,