Banyan Tree Group Expands Sustainable Food Journey luxurytravelmagazine.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from luxurytravelmagazine.com Daily Mail and Mail on Sunday newspapers.
Banyan Tree Group, a leading player in sustainable tourism and a founding signatory of the United Nations Global Compact (UNGC) in Singapore, has long been committed to its ethos of "Embracing the Environment, Empowering People” and actively implementing sustainability practices ever since its founding.
Banyan Tree Group Expands Sustainable Food Journey breakingtravelnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from breakingtravelnews.com Daily Mail and Mail on Sunday newspapers.
By Kimberly Yoong, Analyst, Capital Markets at Cushman & Wakefield Hospitality - Central & Eastern, South-Eastern Europe
share this article Brand building or icon creation is a long and laborious exercise that requires consistency and continuity - that is particularly important for the niche players, whether Banyan Tree in an unchosen space or Singapore in the world stage, because it allows the brand owner to punch above his weight to have an influence larger than an enterprise would have due to its size. - Ho Kwon Ping,
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With increased connectivity, cheaper travel, and higher disposable incomes, travel and tourism had been one of the fastest-growing industries globally. Along with this growth came a proliferation of hotel brands, with the top 5 hotel companies by room count alone boasting a repertoire of almost 100 different brands, making it increasingly difficult to craft a truly distinctive brand. Now, sustaining a brand in the