As announced earlier, FCB India is the only Indian shortlist in this category for Mumbai Police s The Punishing Signal . Dentsu Webchutney has four shortlists - three for Trigger Happy s World s most reported trailer and one for Vice Media s The 8-bit Journo . Lodestar UM s The Punishing Signal for Mumbai Police and VMLY&R s Hackwashing for Lifebuoy have also made the cut. Cheil India s Now, words aren t just heard, but felt for Samsung has two shortlists in the category. Lodestar UM s The Punishing Signal for Mumbai Police has made the cut in this category too. FCB India has four shortlists in the PR category. It has two each for Mumbai Police s The Punishing Signal and The Times of India s Times Out and Proud Classifieds .
linkedin The organisers of Adfest have announced the winners of the 2020 edition of the Lotus Awards. The awards were scheduled to take place in Thailand last year but were postponed because of the outbreak of Covid-19. The agency bagged two Gold and Silver each for HDFC Bank s #StopMithani . It also won a Silver for Spotify s Beat of a Billion and a Bronze for the brand s There s a playlist for that . Taproot Dentsu was the other Gold winner. The agency s Free Initiatives campaign for Free Press Journal bagged Gold. Dentsu Webchutney bagged a total of three awards, all for Code Name: Uri for Uri - The Surgical Strike. One of these was Silver while the other were Bronze wins.
Leo Burnett is India s No 1 agency at Adfest 2020 adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
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Leo Burnett won a total of six awards and was Indiaâs most awarded agency at Adfest 2020.
Leo Burnett is Indiaâs most awarded agency at Adfest 2020 â Asiaâs most celebrated regional creative festival, winning 2 Gold & 2 Silver Lotus awards for the HDFC Bank #StopMithani campaign; a Silver Lotus for Spotify Beat of a Billion and a Bronze for the Spotify, Thereâs a Playlist for That campaign.
The total tally of wins for Leo Burnett was 6 awards including:
Gold â Direct Lotus, (Use of Social Media) HDFC Bank #StopMithani
Gold â PR Lotus (CSR) HDFC Bank #StopMithani
Silver - PR Lotus (Use of Talent) HDFC Bank #StopMithani
– Loong, Beijing : Tencent Foundation’s China Organ Donation ‘A Team of One’
– McCann Worldgroup, Tel Aviv: IKEA ‘ThisAbles’.
Adds Brett: “All the work we saw was really inspiring but I think the piece that really stood out to me was ‘The Restaurant of Mistaken Orders’ by TBWA\Hakuhodo. It had such a beautiful humanity to it, taking a topic normally kept behind closed doors and making it accessible with thoughtfulness, care and positivity.”
Regarding IKEA’s ‘ThisAbles’ by McCann Worldgroup, Tel Aviv, Hamidi adds: “I like how it took 3D printing technology, something that we’ve all come to think of as a bit of a gimmick, and used it in a meaningful way to make a difference.”