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The sports betting industry in East Africa is on the rise, with Kenya leading the way with over 7 million active accounts and growing. Reports show that local operators are building trust with players, resulting in a surge in sign-ups. In Uganda, online gambling is gaining interest amongst young, tech-savvy players, while in Tanzania, the sports betting industry is rapidly expanding with 89% of sports bettors ranging between 18 - 34 years old. There is a growing demand for betting options in both countries, driven by a keen interest in sports betting among residents. ....

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