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Showpony Retains Balfours Creative Account

Showpony Retains Balfours Creative Account
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Showpony retains Balfours creative account

Showpony Adelaide has retained the Balfours Bakery creative account after a four-way pitch.

The incumbent agency had worked with Balfours for five years across a number of campaigns and promotions including “Stars of Summer”, radio campaign “Music for your mouth” and the Adelaide Football Club cross promotion, “We pie as one”.
Sophie Young, Adelaide’s new managing director, expressed delight on the retention: “We love working with Balfours Bakery. They’re comfortable with our process – and the collaboration that it entails – and really support brave creative thinking.”
Balfours is one of Australia’s oldest bakeries with a strong market presence dating all the way back to 1853. The Balfours “frog cake” is a heritage listed icon and the Balfours brand has a rich history, with strong nostalgic associations for many South Australians. The creative pitch called for agencies to develop a brand platform that could help carry the brand into ....

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