Why are investors drawn to cycling?
Cycling is at the confluence of several key trends that investors have wanted to get behind. One is consumer focus on overall wellness and physical fitness, which has been a great tailwind for the market. Many fitness regiments include cycling as a key component, whether its outdoor biking or indoor cycling with a product like Peloton.
Another key trend is mobility. Cycling is becoming much more accepted in the urban and suburban environments as a way of getting around. This trend started in Europe and is now becoming more prominent in the US. From an urban mobility standpoint, cycling plays into that landscape quite well.