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But despite its massive toll on the economy, the super-rich have only been getting richer. The world’s richest people added $1,8 trillion to their collective fortune last year, according to the Bloomberg Billionaires Index. Cue massive spending and carefree splurging. While average folk all over are probably deciding whether to invest in an ergonomic home-office set up so that they can make a living without breaking their backs, the wealthy are deciding which luxury vehicle they need to comfortably get away from everything. The wealthiest folk (or more formally, ultra-high-net-worth individuals (UHNWIs)) want and can have everything from several hundred-metre sea vessels to Narnia treehouses. ....
Deplar Farm, a luxurious heli-skiing and salmon fishing retreat in Northern Iceland, is another favourite. “I’ll be investing in some incredible long haul holidays, with the focus on seamless experience,” says Reith – by which he means five-star service and easy access via a private jet airstrip. Reith has just signed up to Net Jets – a sustainable shared ownership scheme “better than having [your own] jet sitting on the runway” – while others are putting their names down for the new Dassault Falcon 6X, which costs a cool £34 million but uses up to 60 per cent less fuel than similar planes and has an ultra long-range. This desire for eco-wanderlust extends to electric vehicles, too, with wealthy buyers queuing for electric performance cars, such as the Polestar 2 and cruising around town on the new Porsche e-bike. ....