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Top News In Badtech Today - Breaking & Trending Today

Elevating Black-Owned Media, Content And People

Three co-founders join forces to launch Expectant Media, which elevates and strengthens Black-owned media companies, while creating value for the advertising community. ....

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How Ad Tech Is Transforming Digital Advertising And Driving Impact

Adtech is driving an impact in today’s society, the transformative power of adtech, or advertising technology, is reshaping the way businesses connect with their targe. ....

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In ad-tech, be agile and pragmatic: says Rob Norman, adviser, Madison Media

Rob Norman has joined Madison World as a strategic adviser, bringing his ad-tech expertise to the Indian integrated communications major. Norman will offer strategic advice on various aspects of the company s digital landscape. ....

United Kingdom , Vikram Sakhuja , Sam Balsara , Madison Media , Origin Project , Rob Norman , Digital Head ,

Ad Spending Growth To Accelerate In 2024

2024 is widely expected to see an acceleration in ad spending. Retail media is expected to see 23% growth. CTV ads are expected to be the strongest . READ MORE ....

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LLMs and strategic adaptations define Indian AdTech and MarTech landscape in 2023

Key voices in the space share their learnings and chart a course ahead for the industry. ....

Maanesh Vasudeo , Arjit Sachdeva , Marketing Transformation ,