Three co-founders join forces to launch Expectant Media, which elevates and strengthens Black-owned media companies, while creating value for the advertising community.
Adtech is driving an impact in today’s society, the transformative power of adtech, or advertising technology, is reshaping the way businesses connect with their targe.
Rob Norman has joined Madison World as a strategic adviser, bringing his ad-tech expertise to the Indian integrated communications major. Norman will offer strategic advice on various aspects of the company s digital landscape.
2024 is widely expected to see an acceleration in ad spending. Retail media is expected to see 23% growth. CTV ads are expected to be the strongest . READ MORE