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Patna Rice, a Killer Geographic Indicator patnadaily.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from patnadaily.com Daily Mail and Mail on Sunday newspapers.
PatnaDaily Rice is the most popular grain in the world, even more than wheat. It is consumed by most of Asia as the main staple and is used as a side dish in Europe, Africa and America. Thus it is a commodity with tremendous potential in world trade. And Patna Rice can be a huge geographic indicator with tremendous business potential. For the purposes of all the readers, let me explain the term Geographic Indicator or GI for short. GI is used for produce of a particular geographic area. For example Champagne for the sparkling wine from the eponymous district in France or Scotch for the whisky distilled in Scotland. Near home, we have Darjeeling tea and Basmati rice. Over a period of time, the term gets associated with high quality and sells for a much higher price than a similar produce from another area. For example, world renowned sommeliers admit on record that sparkling wine from other areas is equally good, but Champaign continues to demand a premium pricing ....