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A new agricultural economist who works with the Arkansas Agricultural Experiment Station says marketing in a world with endless options requires producers to know more about consumer demand.

Michigan state universityUnited statesUniversity of arkansasOklahoma state universityJohn lovettCaroline kraft maloneJohn andersonTrey maloneSouthern agricultural economics association emerging scholar awardDepartment of agricultural economicsMichigan state university department of agriculturalDale bumpers college of agriculturalResource economics associationFryar price risk management centerNational science foundationUniversity of arkansas system division agriculture