Neptune Rum sells 50% stake 11th February, 2021 by Nicola Carruthers
Spirits producer Babco UK has purchased a 50% stake in Neptune Rum in a bid to establish the brand globally.
Neptune Rum plans to release five new products in 2021
Launched in 2017, Neptune Rum is made with pot and column still rums, and aged in American Bourbon oak casks. The brand has grown by 384% to date, the company said.
James Strickland, CEO of Neptune Rum, said: “We are excited by Babco UK’s investment in Neptune Rum. We are so passionate about quality, sustainability and supporting ocean clean-up initiatives, which is something Babco shares.
Babco UK announces investment in Neptune Rum Drinks brand business Babco UK has acquired a 50 per cent stake in premium spirits brand Neptune Rum. Babco UK - which has worked with brands including Irish spirits producer Ha penny, Míl Gin and Tofka Vodka - is looking to move further into brand ownership as a complement to its current service offering. Neptune Rum is a pot and column-distilled spirit aged in ex-Bourbon oak casks and has proved popular with drinkers since its launch in 2017. Its first expression, Barbados Gold, was joined by Neptune Rum Caribbean Spiced in 2020, with five more expressions currently in development.