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You can put your child s name on the product. it s still true to the essence of the brand, but it s connecting with all the things that consumers want today. we dent waon t want to be the b toy company in the world. we want to be the best. one of the ways we talk about ourselves is we want to be the navy seals of wheels. we use some of these short-hand slogans of we want to be really focused, we want to have the best quality, the best customer service in our category. i think the way that we re able to keep it entrepreneurial here at radio flyer is because we re very focused on mastery of always getting better and being the best in our category, and when you do that, it unlocks a lot of opportunities when you are really focused in on how to make something great. tis the season to bring out all the stops when it comes to marketing your small business. small biz trends.com gives us ....