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Blending B-to-B and B-to-C Marketing Has Been Priceless for Mastercard

Whether it’s a card a bank customer uses for payments or a service tracking how a company accepts or makes payments, Mastercard sells all elements of its… ....

Greg Boosin , B Marketing Exchange , Marketing Exchange , Reaking News ,

Blending B-to-B and B-to-C Has Been Priceless for Mastercard

CMO Raja Rajamannar said the brand’s unified approach to addressing customers as humans has only brought in more business ....

Greg Boosin , B Marketing Exchange , Marketing Exchange ,