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Fourth major sponsor revealed for Northern Agency Guide and final chance to get involved

It's your last chance to get involved in this year's edition. ....

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Let the Judging Commence! Here's Who'll be Scrutinising This Years' Entries for the Global Performance Marketing Awards

Let the Judging Commence! Here's Who'll be Scrutinising This Years' Entries for the Global Performance Marketing Awards
performancein.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from performancein.com Daily Mail and Mail on Sunday newspapers.

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16 Critical Things To Get Straight Before Creating A Digital Marketing Strategy

16 Critical Things To Get Straight Before Creating A Digital Marketing Strategy
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

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The PI LIVE Global Agenda is Now LIVE

PI LIVE Global 2021 is drawing closer, and we can’t wait to unite some of the top minds within the performance and affiliate marketing community to enjoy the groundbreaking content. We welcome long-standing friends of the show, as well as some new faces who will give us a fresh perspective as to where the industry is headed. You can now view our full agenda – we can’t wait to see you all there!
With sessions beginning at 1pm GMT and ending at 5pm GMT on the 11th, 12th, and 13th of May, we are able to reach a global audience of those who are new to the industry, or long-term key players. We guarantee that whoever you are, you will leave out carefully curated sessions feeling educated and inspired. ....

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Why customer experience is the future of performance

How long?
2-3 minutes
Why customer experience is the future of performance
Azlan Raj, CMO at Merkle, explains how performance marketing is changing and why brand is back
Campaign s Performance Marketing 360 conference, “is transform our data.”
We know that data is a heavy part of performance marketing, he said. “But how do you start prioritising and transforming that data so that it can be leveraged in other channels, so that we can use it for information but also for experience.
“We need to fill the experience gaps we find, making sure we have an emotive as well as an objective connection. We need to leverage that data, look at the integration of technology and prioritise that by value.” ....

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