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The Pacific Asia Tourist Association (PATA) staged it’s 2015 conference on the growing global trends in the 3 billion dollar global tourism industry at the picturesque district of Sichuan Province in The Pacific Asia Tourist Association (PATA) staged it’s 2015 conference on the growing global trends in the 3 billion dollar global tourism industry at the picturesque district of Sichuan Province in China that attracted the top 300 tourism specialists from around the world with the keynote delivered by Xu Jing Executive Secretary of the General Assembly and the Executive Council Regional Director for Asia and the Pacific, UNWTO. The session highlight on marketing and competitive destination trends brought to stage the Director General for Malaysia, Tourism specialist Dato’ Azizan Noordin, and Sri Lankan award-winning marketer Rohantha Athukorala, the current Chair of Sri Lanka Tourism promotions globally, with the session chaired by BBC famed World News presenter Sharanjit Ley

Xu jingSouth africaSri lankaComunidad autonoma de catalunaSri lankanRohantha athukoralaDato noordinSharanjit leylSuman pandeyMario hardyCarles piyolAzizan noordinCouncil regionalPacific asia tourist associationSichuan provinceGeneral assembly