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Europe Hotel Transactions Bulletin - Week Ending 03 November 2023

GIC to acquire 35% stake in HIP from Blackstone, Tristan and Queensway acquire Edinburgh office site for Point A conversion, Lifestyle Hospitality Capital acquiring majority stake in Ireland s Dean Hotel Group, Corum acquires Ibis Styles Rotterdam in The Netherlands from Foruminvest, Room Mate Hotels acquires Lime Tree Hotel in London from the Goodsall Family, Trescher Family acquires two Azimut Hotels in Germany, Aviva acquires Premier Inn Southampton West Quay in the UK from LaSalle IM. ....

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How hotels can win on metasearch: new trends, strategies and innovation

How hotels can win on metasearch: new trends, strategies and innovation
hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.

Azimut Hotels , Price Match ,

Metasearch parity solved: Increase bookings by 33%


Price Match on Meta is a game-changing new feature within the Triptease Data Marketing Platform that allows hoteliers to discount the direct price for each individual meta customer at just the right time and by just enough to make the direct price the best choice for that specific guest.
When you’re being undercut by a major OTA like Expedia or Booking.com (who would typically inspire a higher level of brand trust from customers than smaller ‘random.coms’) or when your being undercut by an amount that wouldn’t cost a fortune to resolve, these are the key metasearch issues that you need to fix in the moment that they’re happening.
This new feature is available as part of the Triptease Data Marketing Platform, and early access customers like Azimut Hotels have already seen a conversion rate increase of 368% plus a 33% increase in bookings.

Why is the competition so fierce on metasearch?
Metasearch is the fastest growing channel for hotels. As the graph below ....

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