Live Breaking News & Updates on Ays That Brands Continue To Invest In Loyalty Programs And Technology Solutions Help Them Engage Retain Consumers Who Are Cutting Back On Spending Looking For More Deals Response Higher Prices According Forrester 39s Marketing Survey

BANGALORE, India, March 15, 2023 /PRNewswire/ Capillary Technologies, a customer loyalty SaaS platform, has been named a Leader in 'The Forrester Wave: Loyalty Technology Solutions, Q1 2023' report. Capillary's Loyalty+ has earned 5/5 for 13 of the 28 criteria evaluated by Forrester. Capillary Named a Leader in Loyalty Technology Solutions Report by Top Independent Research Firm The report, authored by Mary Pilecki and Cole Walsh, says that brands continue to invest in loyalty programs and loyalty technology solutions to help them engage and retain consumers - who are cutting back on spending and looking for more deals in response to higher prices. And according to Forrester's Marketing Survey, 2023, "53% of B2C marketing decision-makers plan to increase their spend on loyalty technology in 2023, and economic uncertainty and scrutiny of marketing budgets has renewed marketers' focus on the profitability of their loyalty strategies." Naming Capillary as ....

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