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Axe revisits its old ad trope, rehashes its seduction game

The brand took a step away from amorous communication in 2019, with a ‘woke’ campaign that aimed to redefine masculinity.

Blog: Dear perfume brands, what we need is a 'shot' of clarity | Advertising

While the recent campaign by Layer’r Shot raised a furore over the glorification of rape culture, the perfume category in itself has not learned much about sensitisation, claims the author

Axe Deodorant announces first gaming integration in India with WCC 3

Axe Deodorant announces 1st gaming integration in India with WCC 3

Transcripts For CNNW CNN Newsroom 20111205

afghanistan. they won t say whether it s the type that contains highly classified information. security experts say if it is that drone, the u.s. military has lost a lot. the important point to take away here is that the iranians now have a very sensitive piece of american military technology in their hands. i hope that there s a self-destruct button attached to it. after months of bloody crack jouns against protesters, syria now says it will let observers into the country to monitor what is going on but only if the arab league agrees to drop sanctions against syria. the u.n. says more than 4,000 people have died in sirrian protests this year. once again, southern california is bracing for powerful, dangerous santa ana winds. we re talking gusts hitting 60 miles an hour in the mountains. that s happening today. 50 miles an hour in los angeles, ventura counties. what has it been like to deal with santa ana over the past week? cold, number one. scary and going to bed re