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One evening some years ago, my brother was suffering through a frustrating round of
put down the video game controller and do your math homework with his 12-year-old son. “What do I have to do?” he blurted out angrily. “Pay you?”
His son paused the game, looked up at him, and said, “How much?”
Caught off guard, my brother suggested 25 cents a problem. His son ran straight upstairs and came down 20 minutes later with his homework and a verbal invoice for $2. But when he asked for the same deal the next night, my brother refused. “No son of mine is going to have to get paid to do homework,” he later told me. As it turned out, no son of his would ever willingly do his math homework again. ....

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