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Posted by Zappa זאפה on Wednesday, April 29, 2020 More than 3.15 million people were exposed to the Zappa music projects, according to the Israeli Marketing Union, and the Zappa-Keshet shows received a 7.6% market share on average, which Keshet said was higher than expected. The very first Zappa Live show in March, with Idan Raichel, received a whopping 14.5% market share, no live audience needed. ‘Here to stay’ Music, which is something people are used to consuming in non-live formats, is far easier to produce online than dance, said Anat Leventon, CEO of Tel Aviv’s Suzanne Dellal Center for Dance and Theater, who began her job just a month and a half after the coronavirus began. ....