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2021 Instagram industry benchmarks: unlocking ROI in the UK and Europe


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Dash Hudson
Unlocking ROI in the UK and Europe
As we approach a year of lockdowns, there’s no hiding from the fact that digitally-enabled shopping behaviours have risen in tandem with the ubiquity of the digital shelf - and these new social habits will influence the direction of social commerce activity for years to come.
The unexpected twists and turns of 2020 highlighted the importance of brand agility and those who thrived embraced this shift toward social commerce by using Instagram as a critical touchpoint in the online shopper’s buying journey. The convergence of social media and e-commerce will be key for marketers looking to gain traction with social-first consumers. ....

Charlotte Tilbury , Giorgio Armani , Average Engagement , Average Growth Rate , Average Weekly Owned Reach , Average Weekly , Digital Marketing , Digital Advertising , சார்லோட் டில்பரி , ஜார்ஜியோ அர்மானி , சராசரி நிச்சயதார்த்தம் , சராசரி வளர்ச்சி ரேட் , சராசரி வாராந்திர ஓஂட் ரீச் , சராசரி வாராந்திர , டிஜிட்டல் சந்தைப்படுத்தல் ,