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Best Media Info: The whitepaper on ‘Marketing ROI in Gaming’ points out that gaming, with its specificities, delivers more than brand awareness and helps generate positive emotions by offering a unique “positive| Digital News ....
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Promoted from Dash Hudson Unlocking ROI in the UK and Europe As we approach a year of lockdowns, there’s no hiding from the fact that digitally-enabled shopping behaviours have risen in tandem with the ubiquity of the digital shelf - and these new social habits will influence the direction of social commerce activity for years to come. The unexpected twists and turns of 2020 highlighted the importance of brand agility and those who thrived embraced this shift toward social commerce by using Instagram as a critical touchpoint in the online shopper’s buying journey. The convergence of social media and e-commerce will be key for marketers looking to gain traction with social-first consumers. ....