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5 Tips to Increase Conversion Rates, Make Sure Your Message is Received
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If You Market Podcast hosts Sky Cassidy and Karla Jo Helms interview Daniel Burstein, senior director of Content & Marketing at MarketingSherpa and MECLABS Institute, about conversion consistencies. Burstein stresses that learning about the customer should be what fuels the marketing department.
Daniel Burstein explains how to increase marketing conversion rates.
If you’re only doing one thing, it should be to understand the motivation of your customer. Too many marketers aren’t grounded in some foundational basics, such as putting themselves in the customer’s shoes, which is why their efforts lack consistency ....

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