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Avalines DTC Program Coincides with a New Initiative to Support ...


March 08, 2021
LOS ANGELES (March 8, 2021) – Today, the clean and transparent wine brand Avaline, co-founded by Cameron Diaz (Wellness author: The Body Book, The Longevity Book) and Katherine Power (Who What Wear, Versed Skincare, Merit), announces a highly-requested direct-to-consumer (DTC) program which will make their range of clean, delicious wines even more accessible and easy-to-shop. The announcement coincides with Avaline’s commitment to supporting women in wine through an integrated partnership with the Lift Collective, an organization that advocates for positive change in the wine industry through the advancement of diversity, equity and inclusion. Throughout March, Avaline will donate 2% of DTC sales to the group.  ....

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