Lava’s smartwatch is expected to be priced at less than Rs 4,000, according to the sources, but they declined to divulge further details. With this foray, the Noida-based firm would find itself pitched against established brands such as Fire-Boltt, Noise, and Boat.
Lava: Google’s Android rival BharOS-powered devices would further boost the country s affordable segment, in addition to allaying user data privacy concerns.