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The holiday period is one of the most important times of the year for gaming companies. This year could look like no other holiday season we ve seen. It s been an unprecedented year for gaming and that will be reflected in the next few weeks. Here s why.
There are more new gamers online than ever before
According to data from market research firm Global Web Index, 76% of global consumers say they re spending more time on their smartphones since the start of the coronavirus outbreak. People across all generations are spending more time with gaming, apps and esports during COVID-19. On top of this, the big new generation console launches during this period are likely to lead to an influx of players. ....

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