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124 finalists in Round One of 2021 Australian Effie Awards
July 30, 2021 8:47
124 finalists have been announced in the first round of the 2021 Australian Effie Awards.
The announcement:
Following a rigorous round of online judging by 156 industry experts, Advertising Council Australia has today announced that 124 finalists from 38 agencies on behalf of 55 clients have made it into round two of the Australian Effie Awards.
Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 25 categories, assessed by a team of 60 senior marketers, consultants and researchers.
Chair of Judges, Colin Wilson-Brown said: “A big thank you to all the first-round judges for their tireless and vital contribution to this year’s Effies. We all know what an enormously difficult year this has been and with lockdowns on top of this, to welcome so many worthy finalists into round two sends a very positive message about the value of the wor