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South Australia is ready to deliver remarkable experiences


South Australia is ready to deliver remarkable experiences
Rodney Harrex, executive officer – SATC
With eight years in the top job at South Australia Tourism Commission, Rodney Harrex and his driven team are repositioning and strongly promoting ‘right now’ to capture visitors’ inevitable return.
TD sat down with Rodney Harrex, executive officer of South Australia Tourism Commission, and discovered why travelling in South Australia is so special.
Travel Daily (TD): What are some of South Australia’s unique selling points and your passions?
I love the Flinders Ranges and The Outback, where we have experienced record numbers recently. The Eyre Peninsula, and the mighty Murray River, is only a short drive from Adelaide, and The Murray is one of Australia’s most amazing, underplayed natural icons. I’ve recently visited with my family, enjoying the river’s sheer beauty, nature, and abundant wildlife. I l ....

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Plotting a path through the COVID pandemic: The trials and tribulations of travel marketing


Plotting a path through the COVID pandemic: The trials and tribulations of travel marketing
Plotting a path through the COVID pandemic: The trials and tribulations of travel marketing
From airlines to travel agents, cruise lines to hoteliers and tour operators to car hire firms, the travel sector has been pulverised by the COVID-19 pandemic. Mumbrella s Steve Jones takes an in-depth look at those at the forefront of the industry and how they are fairing 12 months after the storm hit.
May 4, 2021 10:12
In February 2020, our last full month of unrestrained liberty, when we boarded aircraft with carefree abandon, and went cheek by jowl to grab bags from overhead lockers, more than 1.5 million people arrived in Australia by air. ....

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