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Are influencer-led brands making a dent in the market?

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After years of planning, what illustrator Alicia Souza has in store with kid s brand Auntie Alie

After years of planning, what illustrator Alicia Souza has in store with kid’s brand Auntie Alie In a conversation with YS Weekender, Alicia Souza talks about being her own boss, plans with her new brand, and continuing the business during the pandemic. 0 claps Fun, quirky and colourful, Alicia Souza’s illustrations take inspiration from her day-to-day activities. The Bengaluru-based illustrator has a book full of ideas but says she “never has enough time to execute them all.” Earlier last month, Alicia launched children’s brand Auntie Alie. In a conversation with YS Weekender, she says “There were too many reasons to start the brand.” 

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