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Senior Executives Resign From Cathay Pacific Amid Covid Battle

Senior Executives Resign From Cathay Pacific Amid Covid Battle
Shirley Zhao, Bloomberg News
The Cathay Pacific Airways Ltd. logo is displayed on a building at Cathay Pacific City, the company s headquarters, in Hong Kong, China, on Wednesday, Oct. 21, 2020. Hong Kongâs Cathay Pacific will slash more than 5,000 jobs and close a regional carrier, the latest airline to enact a sweeping restructuring as the virusâs resurgence in the U.S. and Europe and the lack of a vaccine underscore the ongoing uncertainty in global aviation. Photographer: Roy Liu/Bloomberg
, Bloomberg
(Bloomberg) Two senior executives at Cathay Pacific Airways Ltd. have resigned, as the Hong Kong-based carrier continues to battle its way through the coronavirus pandemic with severely reduced flight capacity. ....

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Senior execs resign from Cathay Pacific amid Covid battle

Senior execs resign from Cathay Pacific amid Covid battle
thestar.com.my - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thestar.com.my Daily Mail and Mail on Sunday newspapers.

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Did Cathay Pacific secretly rebrand overnight?

Did Cathay Pacific secretly rebrand overnight?
Newshub
4 hrs ago
© Cathay/YouTube
A new ad campaign got people talking.
A new ad campaign was launched in Hong Kong overnight and for a time it was thought the Chinese region s flag carrier had pulled off a marketing megahit by casually renaming itself under the cover of darkness.
Billboard style ads with statements such as Live elevated or Elevate every trip popped up, each bearing the slogan: Cathay, Move Beyond.
After a brief update from the team at Cathay Pacific, things were cleared up. There had been a rebrand, kinda. But not of the airline. ....

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Life elevated with "Cathay" – a new premium travel lifestyle brand

Direct News Source
Enhancing our engagement with our customers beyond their journeys
A new premium travel lifestyle brand âCathayâ is launched today that aims to bring all we love about travel together with everyday lifestyle.
Over the coming months, âCathayâ will be rolling out a range of new offers in spending, dining, shopping, hotels, and wellness â enabling us to engage with our customers not only when they fly with us, but every day.
âCathayâ brings together Cathay Pacific, Marco Polo Club and Asia Miles all in one place, simplifying the way our customers interact with us, including how they earn status and use miles. ....

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Cathay Pacific Airways : Life elevated with "Cathay" – a new premium travel lifestyle brand

Cathay Pacific Airways : Life elevated with "Cathay" – a new premium travel lifestyle brand
marketscreener.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketscreener.com Daily Mail and Mail on Sunday newspapers.

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