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Older consumers have learned new tricks in the pandemic


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ABY BOOMERS, aged 57-75, are as the name implies, plentiful. Healthier and more adventurous than similarly aged cohorts in the past, since 2018 over-65s have outnumbered the under-fives. They are also wealthier. America’s boomer-led households spend $64,000 a year, almost twice as much as those headed by youngsters born from 1997 onwards. Together with the earlier “silent” generation, they account for two-fifths of American consumer spending. Yet brands and retailers have long given older shoppers short shrift, focusing most of their attention on the wrinkle-free. As with many things, the pandemic is demanding a rethink.
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Speed of UK vaccination programme gives Boris Johnson's premiership a needed boost


Britain’s distribution of Covid-19 jabs far outstrips that in mainland Europe
Rita Passey receives an injection of a Covid-19 vaccine at the NHS vaccine centre that has been set up at the Millennium Point centre in Birmingham, Britain. EPA
People arrive at Totally Wicked Stadium home of St Helen s rugby club as it opens as a Covid-19 mass vaccination centre in St Helen s, northwest England on January 18, 2021. AFP
Britain on January 18 extended its coronavirus vaccination campaign to people over the age of 70, and new tougher restrictions for all arrivals to the country came into force. AFP
Staff enter Blackburn cathedral as it opens as a Covid-19 mass vaccination centre in Blackburn, northwest England on January 18, 2021. AFP ....

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