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The AVOD Ecosystem Report From Insider Intelligence

This report examines the expanding range of ad-supported OTT services in the US, including both free and paid services; and how both consumers and advertisers are approaching them as contenders for their time and money. ....

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eMarketer Podcast: How trust affects social ad attitudes, Facebook changes its ad targeting options, and TikTok's growth

On today's episode, we discuss how Americans feel about the different social media platforms and the extent to which trust affects usage and attitudes toward advertising. We then talk about Facebook scrapping certain kinds of ad targeting and some rather lofty expectations for TikTok. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and senior analyst at Insider Intelligence Audrey Schomer. ....

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Meta: Facebook's high-stakes bet to save itself

The firm s metaverse investment will take a $10 billion bite out of the company s profit this year. ....

United States , Audrey Schomer , Manfredi Ricca , Evan Greer , Frances Haugen , Mark Zuckerberg , European Union , Meta Facebook High Stakes Bet To Save Itself ,

The Weekly Listen: Amazon's 'fourth screen' robot, the creator economy, and noticing ads

On today's episode, we discuss whether Amazon's new home robot could be the "fourth screen," the significance of the creator economy, online shopping's ceiling, how much people notice social media ads, YouTube's upcoming Holiday Stream and Shop event, the real meaning of freedom at work, an explanation of who you’ve been dreaming about, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and senior analysts at Insider Intelligence Audrey Schomer and Ross Benes. ....

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Meta: Facebook's high-stakes bet to save itself

Meta: Facebook's high-stakes bet to save itself
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