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Olaplex takes on dupe brands at their own game

Fueled by social media, the rise of dupe beauty and personal care brands is impacting a broad range of premium players, but hair care brand Olaplex is fighting back in a unique way. ....

Geoffrey Goldberg , Taylor Madison , Shae Alexis , Jue Wong , Chief Executive Officer , Audrey Boos , Artificial Intelligence Led , Red Point , Brand Innovation , Market Trends , Hair Care ,

Why Olaplex created a faux product to address dupe culture on TikTok

Why Olaplex created a faux product to address dupe culture on TikTok
retaildive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from retaildive.com Daily Mail and Mail on Sunday newspapers.

Charlotte Watson , Kylie Jenner , Yesly Dimate , Shae Alexis , Taylor Madison , Lisa Bobroff , Olaplex Chief Marketing Officer Charlotte , Lelani Green , Audrey Boos , Jue Wong ,