Bending into world culture. from a trivial demonstration of spoon bending, how did it catch fire like this? ladies and gentlemen, uri geller. back in the 1970s, the young israeli s signature skills wowed layman and lords alike. you will break it. is that solid silver? made by gerard s of london. more and more, uri found himself rubbing shoulders with the rich and famous. now, ever the showman, he promises an unforgettable experience for fans visiting his psychic museum. i know what the audience likes. they like disaster stories, crazy stories, things that are to do with mind power and mysteries of the world. and he doesn t disappoint. but if some still call him a trickster,
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Sample example of how presidents can intersect with this. he understands popular culture, he participates in it and we ll see him participate in this top of the line dinner font celebrating celebrity. what do you expect will be the focus of the president s jokes tonight? what or who will take it the hardest? reporter: well, president obama has shown a willingness over the years to zing not only members of his own party and the opposition party the republicans but zing the media. i think you ll see a lot of that. i think you ll see a lot of his making fun of the media in many ways and the republicans, particularly the republican presidential candidates, the 19 or so candidates who want to succeed him. so i would imagine he would do a lot of that. but he has a very good touch on it. he knows how to come right to the edge of maybe going too far and not being offensive but still making the point. so you ll see the audience i think reacting very favorably to this. that s what this audie