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AFLW players question traditional expectations of women in season launch campaign
January 25, 2021 1:26
As its players continue to break boundaries, the AFLW is celebrating the women pioneering the league in a campaign ahead of its fifth season launch.
The campaign film contrasts clips of the AFLW with a voiceover borrowed from Housekeeping Monthly’s ‘The Good Wife’s Guide, 1955’ which describes the expectations held of women at the time.

“Remember that a lady must prepare herself. Tie a ribbon in your hair. Put out the slippers. Prepare the children … And always remember who is the master of the house,” the voiceover instructs. ....

Jacquie Martin , Collingwood Sharni Layton , Alex Cottier , Amanda Brown , Alinta Chidzey , Sarah Jane Woulahan , Zoe Wilkinson , Bridget Mcmillan , Mark Farrow , Don Mayes , Kilda Kate Mccarthy , Michael Willson , Geelong Richelle Cranston , Kaitlyn Ashmore , Ellie Blackburn , Julian Dunne , Shaun Vance , Aude Nieul , Jessica Pearce , Sam Mccarthy , Creative Services , Housekeeping Monthly , Good Wife , Richelle Cranston , Libby Birch , Western Bulldog Ellie Blackburn ,