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North Americans targeted in new Auckland/Queenstown tourism campaign

North Americans targeted in new Auckland/Queenstown tourism campaign
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America's Cup lost New Zealand $156 million


America s Cup lost New Zealand $156 million
Newshub
14 hrs ago
Tom McRae
© Video - Newshub; Image - Photosport
Watch: Team New Zealand won the America s Cup, but the event turned out to be a massive financial loser for New Zealand, costing us more than $150 million.
The America s Cup might have captured the imagination of the nation but it failed financially.
The 36th America s Cup held in Auckland over summer lost $156.1 million according to a new report. 
The cost benefit analysis identified costs of $744.2 million against benefits of $588.1 million. This is a net cost of 156.1 million. In other words, for every dollar spent, New Zealand only made 79 cents.  ....

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