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Top News In Athlete Endorsements Today - Breaking & Trending Today

What's the ROI on a Celebrity Endorsement?

Snoop Dogg couldn’t save a sinking ship, but Taylor Swift might have. ....

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JLab Tees Up Partnerships with PGA TOUR Pros Keegan Bradley

The Leading Personal Technology Brand Delivers a Sonic Escape for Pre-Round Rituals and Training. ....

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Iowa's Caitlin Clark Makes History with State Farm NIL Deal

Like a good neighbor Caitlin Clark is there! ....

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Iowa State Cyclones Players Just Struck the Funniest NIL Deal Yet

The Iowa Pork Producers have tapped four Iowa State athletes for a hilarious endorsement. ....

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How Marketing Communications Influence Brand Equity

Do you ever wonder how some brands manage to establish a strong presence in the market while others struggle to gain recognition? The secret lies in the power of marketing communications and its profound impact on brand equity. This article will look at how to create brand equity through three key strategies: perception, building loyalty, […] ....

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