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Adidas and Puma Eye Chances in Soccer's Fashion Moment

Sportswear brands like Adidas and Puma are seeking to take advantage of a flirtation with soccer by the fashion world to reach a new customer base, building in part on demand created by this summer's successful Women's World Cup. With celebrities like Kim Kardashian seen attending matches and wearing soccer jerseys, clubs too spy new merchandising opportunities. One Premiership team has hired a creative director to expand its apparel offering, while Adidas in September launched an "exclusively off-pitch" apparel collection for some of the big-name teams it sponsors. ....

France General , Kim Kardashian , Mia Regan , Heiko Desens , Richard Busby , Ted Philipakos , Mary Earps , Graham Renwick , Rihanna Fenty , Kenny Annan Jonathan , World Cup , Athens Kallithea , Paris Saint Germain , Paris Fashion Week , Crystal Palace , Premier League , Bayern Munich , Manchester United , Real Madrid , Newcastle United ,

Athens Kallithea FC's Third 2023/24 Jersey Is Absolute Gold

Athens Kallithea is fast becoming the most fashionable club in football and its new golden third jersey is bonafide proof. Here's how to cop. ....

Ted Philipakos , National Museum Of Contemporary Art Athens , Athens Kallithea , National Museum , Contemporary Art Athens , Creative Director , Premier League ,

Thanks to Athens Kallithea FC, 2023/24 Kits Have Peaked

Athens Kallithea FC have officially taken Venezia FC's crown of football's most fashionable club with its new 2023/24 home & away jerseys. ....

Stuart Pearce , Bureau Borsche , National Museum Of Contemporary Art Athens , Athens Kallithea , Nottingham Forest , National Museum , Contemporary Art Athens ,