For Maria Grazia Chiuri, each collection is an occasion for establishing a link between a creative project, savoir-faire, and innovation. An opportunity to build a fecund environment, like an immense atelier where research into materials, techniques and production methods plays a major role. For the Dior Cruise 2022 collection which will be shown in the heart of the Panathenaic Stadium in Athens Maria Grazia Chiuri weaves an open dialogue with local ateliers and craftsmen, to discover and promote traditions that are intimately tied to places and families. She initiates exchanges with an emphasis on the processes of collective creation, at the junction of memory and cultural values to be handed down to younger generations.
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