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Tata AIA enhances its web presence to reach out to Bharat

Mumbai [India], February 28 (ANI/PRNewswire): Tata AIA Life Insurance Co. Ltd. (Tata AIA), one of India's leading life insurers, has launched its very first Hindi website. With this initiative, Tata AIA aims to enhance its virtual footprint across Bharat, and provide consumers with a website that conveys the benefits of life insurance solutions in their preferred language. Tata AIA's Hindi interface (https://www.tataaia.com/hi-in/homepage.html) is a comprehensive website providing information about the company, its solutions, content in the form of blogs etc. It also empowers consumers to make premium payments, complete purchase of products, and have their queries resolved conveniently from the comfort of their homes, simply at the click of a button. To ensure that the content is translated in the correct manner while being easily understood by people at large, the company adopted a two-step approach while developing the Hindi website. The content was first translated using an

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