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Chief marketing officers and digital marketers are now able to propose effective marketing strategies to management and measure direct returns on investment while reaching their various audience through intelligent tech platforms.
This was the consensus at the end of the maiden edition of the Digital Marketing Virtual Exhibition 2020 organized by the Association of Digital Marketing Professionals of Nigeria (ADMARP). The event, which held over the weekend, had an average of 1,000 active participants throughout the 6-hour virtual event. With exhibitions from notable tech organizations like Opera, Oracle, Terragon, DoChase, Media Pal, Eskimi, and Mdundo from Kenya, the event had in attendance over 150 c-suites as well as business owners, digital marketers, and industry enthusiasts.
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ADMARP to host maiden digital marketing virtual exhibition
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The Association of Digital Marketing Professionals in Nigeria (ADMARP),will be hosting its first edition of digital marketing Virtual exhibition to help marketing professionals and business executives take more informed decisions on what to spend on for marketing and advertising technology.
ADMARP President Mr. Oti Ukubeyinje mad this known in a statement during a press parley to unveil the Virtual Exhibition plans yesterday in Lagos.
According to Ukubeyinje ”In the wake the COVID-19 pandemic, marketing professionals across the world have had to rely on technology to achieve strategic business objectives. 2020 has seen chief marketing officers of organisations spending more technology and access to digital marketing tools and platforms to aid reach, as well as to impact and customer experience.
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