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Priceline Pharmacy helps Aussies take control of their health in latest campaign via humann communications, Banter, Whippet and PHD


February 22 2021, 12:27 pm | BY Ricki Green | No Comments
Priceline Pharmacy has released a major health report, Australia’s Health Report: when healthcare meets self-care, as part of an integrated campaign that includes experiential, out of home, earned media and social to support the brand in its mission to improve and support the health of the nation.
 
The campaign was led by The Haus, with humann communications and Banter working alongside Whippet and PHD to develop a platform that highlights the extensive work Priceline Pharmacy undertakes to gain important insights into the health issues concerning Australians.
The Australia’s Health Report was developed by analysing 755,778 health checks that took place on 273-medical grade Health Stations around the country in Priceline and Priceline Pharmacy stores between November 2018 to October 2020, making it one of the largest de-identified health datasets ever collected in Australia. ....

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Priceline Pharmacy launches new campaign focused on improving health


Priceline Pharmacy launches new campaign focused on improving health
February 19, 2021 11:03
Priceline Pharmacy has launched a campaign in conjunction with The Haus, Humann Communications
and Banter working alongside Whippet and PHD following research on important insights into the health issues concerning Australians.
The campaign includes experiential, Out-Of-Home (OOH), earned media and social.
Prior to the campaign, Priceline undertook an extensive research project analysing 755,778 health checks that took place on 273-medical grade Health Stations around the country in Priceline and Priceline Pharmacy stores between November 2018 to October 2020.
Key findings from the report will be promoted through outdoor advertising, with localised data from states and capital cities used to create OOH creative. Priceline Pharmacy will also be launching its Care-a-van, a mobile health check on wheels that will tour the country offering free health checks. ....

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