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Adobe updates its Experience Cloud with a focus on personalization – TechCrunch

Experience Cloud is Adobe’s umbrella brand for its digital experience solutions. These include, among other things, its data and analytics services, content management tools, a commerce platform and, with the 2020 acquisition of Workfront, a full marketing workflow management service, too. The Experience Cloud brand made its debut at the company’s 2017 Digital Marketing Summit. […] ....

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Adobe MAX - Workfront brings workflow automation to the tools that creatives use

Workfront announcements tee up collaboration as a big theme at this week's Adobe MAX, bringing workflow automation into everyday creative and marketing tools ....

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